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Say “marketing” to many small business owner and they’ll say, “I don’t have an advertising budget.” But every business should have a marketing budget. More importantly, they should understand that marketing and advertising are not synonyms; ads are just one form of marketing. One truly cost-effective outlet for marketing your…

In non-fiction interviews, you should get solid input and real-life examples from the author you’re ghosting. But are you really, or are you just getting observations they’ve been trained to utter? Upper echelon folks—CEOs, non-profit officers, hospital executives, and government leaders—are schooled for media interviews by their communication directors. Lesser-known…

I realize the impulse to write-it-all-out in analyses, proposals, query letters, and BSP is strong—oh, so so strong. But you must realize no author, agent, publisher, booker, host, etc. wants to have to read through all your verbiage. Ghostwriting Psych 101: be concise but comprehensive. Just another reason why ghostwriting…

This week's post is about maximizing your business plan. https://youtu.be/JGZsiVpJBVA

Remember the first two rules of ghostwriting. https://youtu.be/LpjT2_v8tYc

This week's video is about knowing (and using) ghostwriter history. https://youtu.be/lNKmmhgZEi0

This week's Head's Up, Ghostwriters! is about not hamstringing yourself on your first draft. #ghostwriting #firstdrafts https://youtu.be/L6iSZOppZr4

As a professional ghostwriter, I am loath to post on social media sites. Discretion and confidentiality are built into my job description. I never reveal author names, titles, or even sketches of the projects I’ve worked on, and that reserve long ago generalized into personal habit. But as someone who…